The Poetry
of Detail
Macro photography and detail-based images reveal quiet worlds hidden within daily life. It is an art of stepping away from the familiar and into small worlds you can quietly explore.
Portrait
in Sequence
Portrait photography captures more than appearance. It records mood, presence, and the quiet tension between a person and a place.
* Special thanks to Jonna Jin Her & hyungwoo Kim
Beyond
the Frame
Digital composition expands the image beyond what is seen. It turns ideas, motion, and graphic elements into a new visual world
A Living Record
of Heritage. 승무(僧舞)
Seungmu(승무<僧舞>)'s Heirs to Korean Intangible Cultural Property. we organized a 1:1 scale of traditional performances The Cultural Heritage Restoration Project preserves the cultural value of the work It delivers a legacy to future generations.
* Special thanks to professor jinho Park
Immersive Archive
of World Heritage
Introduces the UNESCO World Heritage Site to the present Through digital restoration, spatial images, Provides an immersive cultural storytelling experience.
* Special thanks to Creative Director Minwoo Park
Brand Experience
Maxwell House
Designed as a promotional event for Maxwell House, this digital vending machine created face-to-face experiences with singer and entertainer. More than 140,000 people engaged with this event promotion, leaving with familiar yet fresh brand impressions and memorable experiences of Maxwell House.
* Special thanks to You`ve got idea
UV Experience in Real Time
see what happened
Do sunscreens really protect our skin from UV rays? This project answered that question through live public experience. It visually reveals the difference between sunscreen and bare skin.
* Thanks to Green Pinger
The Value
of Luxury brand
Expressing the elegance of a luxury brand is a demanding task. True branding reflects both the client’s vision and the customer’s experience, creating encounters that allow the brand to extend beyond a product and into new cultural and emotional spaces.
* Special thanks to watch designer Christian BÉDAT
Seeing the World
from Elsewhere
Drone photographs and videos reveal the hidden order of the world. From the sky, nature is reconstructed. The world you used to know becomes a new place.
* Special thanks to Director Moses Jung
Value of meeting
and learning
To lecture is to share experience, but also to receive new perspectives. Each encounter becomes a rewarding moment of growth.
* Special thanks to DAXIB
Translating
the World into Data
Building digital twin spatial information is the work of translating the world we live in into digital form. By acquiring point cloud data that contains real location information, this project opened endless possibilities for analysis, simulation, and future use. Over three years, we successfully constructed the topography of the entire Jeju Island through digital twin data.
* Special thanks to Dohee Hwang & Sejong baek
Artificial intelligence
Playground sequence
Artificial Playground sequence is a playful exploration of new creative methods beyond conventional production for fun. Using tools such as Stable Diffusion and AI service, this sequence experiments with image-making shaped by the changing flow of our time. More than a technical process, it is a space for imagination, play, and new visual possibilities.
